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1 non-commercial banner
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2 banner
сущ.1) общ. знамя, флаг, вымпелSyn:2) баннера) рекл., комп. (в интернет-рекламе: рекламный носитель в виде статической или анимированной картинки, размещаемой на веб-страницах; обычно такая картинка является ссылкой, по которой можно перейти на рекламируемый сайт или на страницу, содержащую более развернутую информацию о рекламируемом товаре)Syn:See:cached banner, personal banner, business banner, web site banner, commercial banner, non-commercial banner, interactive banner, flash banner, banner caching, banner advertising, banner burnout, banner view, banner exchange system, internet advertising, ad 2), text block, clickthrough rate, advertising imageб) рекл. (в рекламе в местах продажи: прямоугольный или треугольный рекламный планшет из пластика, ткани или бумаги, подвешиваемый в витринах, на стенах или в проходах торгового помещения)Syn:show card 1)See:window banner, wall banner, point-of-purchase advertising, point-of-purchase sign, point-of-purchase material, overwire hangerв) рекл. (в наружной рекламе: материал, содержащий рекламное сообщение, который, как правило, растягивают между двумя стенами или зданиями; транспарант, растяжка)See:3) СМИ, рекл. = banner headline* * *. 1) рекламный графический блок связанный гиперссылкой с сайтом рекламодателя. 2) Графический файл (GIF, JPG), помещаемый на web-страницу и имеющий гиперссылку на другую (рекламируемую) страницу. Как правило, имеет прямоугольную форму. Для обеспечения быстрой загрузки баннера, системы показов баннеров обычно накладывают на него ограничения по размеру (например не более 15 Килобайт). Так что сделать красочный, анимированный баннер, да и еще уложиться в жесткие требования по размеру файла часто бывает непростой задачей. Самый распространенный размер баннеров 468 на 60 пикселей, хотя помимо этого существует изрядное количество баннеров других размеров. . Internet advertisement .* * *прямоугольный или треугольный планшет из пластика, ткани или бумаги, подвешиваемый в витринах, на стенах или в проходах торгового помещения и несущийрекламные сообщения -
3 Gewinn
Gewinn m 1. BÖRSE return; 2. FIN profit, assets, earnings, surplus; 3. FREI benefit; 4. GEN advantage, surplus, income, gain, net income; 5. RW profit, book profit, surplus; 6. STEUER emolument; 7. WIWI surplus • einen Gewinn melden RW report a profit • Gewinn bringend 1. GEN advantageous, beneficial, gainful; 2. RW profitable; 3. WIWI productive • Gewinn erwirtschaften WIWI run a surplus, generate a profit • Gewinn erzielen 1. BÖRSE move into the money; 2. RW make a profit • Gewinn machen 1. RW make a profit, make profits; 2. WIWI run a surplus • Gewinne abziehen WIWI (infrml) milk profits • Gewinne einheimsen GEN (infrml) rake in profits • Gewinne erzielen BÖRSE make gains, make a profit • Gewinne übertrafen die Vorhersagen im ersten Quartal FIN profits surpassed forecasts in the first quarter* * *m 1. < Börse> return; 2. < Finanz> assets, earnings, surplus; 3. < Frei> benefit; 4. < Geschäft> advantage, surplus, income; 5. < Rechnung> book profit, surplus; 6. < Steuer> emolument; 7. < Verwalt> earnings; 8. <Vw> surplus ■ einen Gewinn melden < Rechnung> report a profit ■ Gewinn bringend 1. < Geschäft> advantageous, beneficial, gainful; 2. < Rechnung> profitable; 3. <Vw> productive ■ Gewinn erwirtschaften <Vw> run a surplus, generate a profit ■ Gewinn erzielen 1. < Börse> move into the money; 2. < Rechnung> make a profit ■ Gewinn machen 1. < Rechnung> make a profit, make profits; 2. <Vw> run a surplus ■ Gewinne abziehen <Vw> milk profits infrml ■ Gewinne einheimsen infrml < Geschäft> rake in profits infrml ■ Gewinne erzielen < Börse> make gains, make a profit ■ Gewinne übertrafen die Vorhersagen im ersten Quartal < Finanz> profits surpassed forecasts in the first quarter* * *Gewinn
profit, gain, gainings, getting, increment, cleanup (US sl.), (Einkünfte) emolument, spoil, (Erfolg) benefit, (Ertrag) receipts, proceeds, return, yield, produce, avails (US), (Ertrag aus Grund und Boden) issue, (gute Gelegenheit) catch, bargain, market, (aus Gewerbebetrieb) profit, earnings, gain, (Gewinnspanne) [profit] margin, (Kursgewinn) increase, advance, gains, (Nutzen) advantage, account, fruit, (Spekulation) gain, (Überschuss) surplus;
• auf Gewinn gerichtet with a view to profit, for pecuniary benefit, profitmaking, commercial;
• nicht auf Gewinn gerichtet non-commercial, non-profit[-making];
• auf gemeinschaftlichen Gewinn und Verlust gerichtet on joint profit and loss;
• mit Gewinn at a profit, profitably;
• ohne Gewinn profitless, unprofitable;
• abgeführter Gewinn amount surrendered;
• an konzernfremde Gesellschaften abgeführter Gewinn (Bilanz) mandatory profit distributions under agreement;
• an Händler abgegebener Gewinn pass-over profit (US);
• abgezweigter Gewinn profit set aside;
• abrechnungspflichtiger Gewinn profit subject to accounting;
• im Rechnungsabschnitt angefallener Gewinn accounting profit;
• im Geschäft wieder angelegter Gewinn retained earnings (US), earnings ploughed (Br.) (plowed, US) back;
• angemessener Gewinn fair return (profit), reasonable return;
• angesammelte Gewinne accumulated profits;
• rapid ansteigende Gewinne soaring profits;
• auffallende Gewinne striking gains;
• auf die Abteilungen aufgeschlüsselter Gewinn departmental profit;
• ausgeschüttete Gewinne distributed profits;
• nicht ausgeschüttete Gewinne undivided (unappropriated, US) profits, retained earnings (US);
• noch nicht ausgeschüttete Gewinne accumulated profits;
• ausgewiesener Gewinn reported profit;
• ausgezahlter Gewinn (Versicherung) bonus in cash;
• ausschüttungsfähiger Gewinn distributable earnings, unappropriated earned surplus (US);
• außerordentliche Gewinne non-recurring profits;
• beachtlicher Gewinn substantial gain;
• steuerlich bereinigter (berichtigter) Gewinn adjusted profit;
• auf Neubewertung beruhender Gewinn appreciated surplus;
• besteuerungsfähiger Gewinn taxable gain;
• betriebsbedingter Gewinn operating profit;
• betrügerische Gewinne fraudulent gains;
• buchmäßiger Gewinn book profit;
• dicker Gewinn fat profit;
• echter Gewinn actual profit;
• ehrliche Gewinne honest profits;
• einbehaltene Gewinne retained earnings (US);
• einmaliger Gewinn banner profit;
• einmalige Gewinne one-time (banner) gains, banner profits;
• entgangener Gewinn ceasing (lost) profit, ceasing gain;
• nicht entnommener Gewinn retained income (earnings, profit) (US), unwithdrawn (non-drawn, undistributed, paid-in, US) profit, profit ploughed (plowed, US) back;
• im Liquidationszeitraum entstandene Gewinne profits arising during a winding-up;
• ergaunerter Gewinn plunder (sl.);
• erhebliche Gewinne (Börse) substantial gain;
• erhoffter Gewinn anticipated profit;
• erwarteter (zu erwartender) Gewinn prospective (anticipated) profit, lucrative interest;
• aus Arbeit zu erwirtschaftender Gewinn profit derivable from work;
• erzielter Gewinn realized (secured) profit, profit made;
• beim Autoverkauf erzielter Gewinn profit on sale of a motor car;
• an der Börse erzielte Gewinne profits on exchange;
• durch Fremdkapitaleinsatz erzielter Gewinn return earned with use of borrowed funds;
• leicht erzielter Gewinn (Börse) velvet (US);
• im ersten Quartal erzielter Gewinn first-quarter profit;
• tatsächlich erzielter Gewinn actual profit;
• in Übersee erzielte Gewinne overseas gains;
• eventueller Gewinn contingent profit;
• früherer Gewinn past earnings;
• gelegentliche Gewinne casual profits;
• geringer Gewinn small profit;
• gewerblicher Gewinn operating (industrial, commercial) profit;
• glänzende Gewinne booming profits;
• glatter Gewinn clear profit;
• unerwartet hoher Gewinn bonanza (US);
• imaginärer Gewinn expected profit;
• inflationsbedingter Gewinn inflation-generated profit;
• zur Ausschüttung kommender Gewinn distributable profit;
• körperschaftssteuerpflichtige Gewinne profits chargeable to corporation tax;
• laufender Gewinn current earnings;
• mäßiger Gewinn light (slight) profit;
• mitgenommener Gewinn realized profit;
• müheloser Gewinn easy profit;
• optimaler Gewinn optimum profit;
• realisierter Gewinn realized profit (revenue);
• nicht realisierter Gewinn unrealized profit;
• noch nicht realisierter Gewinn contingent (paper, US) profit;
• unrealisierter rechnerischer Gewinn paper profit;
• reiner Gewinn net profit (avails, US);
• rückständige Gewinne back profits;
• schwindende Gewinne shrivel(l)ing profits;
• sicherer Gewinn certain percentage;
• stattlicher Gewinn handsome profit;
• für die Aktionäre zur Verfügung stehender Gewinn profit attributable to shareholders (Br.) (stockholders, US);
• stehen gebliebener Gewinn jackpot, profit left;
• stehen gelassener Gewinn retained (US) (unrealized, left) profit, retained income (US), profit ploughed (Br.) (plowed, US) back;
• zur Ausschüttung zur Verfügung stehender Gewinn distributable earnings, unappropriated earned surplus (US);
• steigender Gewinn growing profit;
• steuerpflichtiger Gewinn attributable profit before taxation, taxable (chargeable, assessable) profit, chargeable gain;
• tatsächlicher Gewinn actual profit;
• thesaurierter Gewinn accumulated (unappropriated, US) profit, profit retained (US), retained earnings (profit, surplus, US, income), accumulated earnings;
• überschießender (überschüssiger) Gewinn excess profit, surplus income (profit);
• unausgeschütteter Gewinn undistributed (undivided) profits, retained earnings;
• unerlaubte Gewinne illicit profits;
• unerwarteter Gewinn windfall profit;
• unlautere Gewinne sordid gains;
• unrealisierte Gewinne paper profits;
• unrechtmäßiger Gewinn illegal profit;
• der Steuerpflicht unterliegende Gewinne profits brought within the charge of tax, chargeable gains;
• der Körperschaftssteuer unterworfene Gewinne profits chargeable to corporation tax;
• unverteilter Gewinn unappropriated [earned, US] surplus, undistributed (non-distributed) net profit (Br.), undivided profit;
• veranlagungspflichtiger Gewinn chargeable gain, profit brought within the charge of tax;
• verfügbarer Gewinn available profit;
• für die Dividendenausschüttung verfügbarer Gewinn unappropriated profit (US), unappropriated earned surplus (US);
• nach Rückstellung auf Rücklagekonto verfügbarer Gewinn net surplus (US);
• verkürzter Gewinn shave-off profit;
• versteckter Gewinn hidden (secret) profit;
• zu versteuernder Gewinn taxable profit (earnings);
• dieses Jahr zu versteuernder Gewinn gain taxable this year;
• versteuerter Gewinn taxed profit, profit after tax;
• verteilbarer Gewinn available profit;
• zu verteilender Gewinn distributable earnings;
• verteilter Gewinn appropriated surplus;
• nicht verteilter (verwertbarer) Gewinn accumulated profit, unappropriated [earned, US] surplus, surplus earnings (US);
• nicht verwendete Gewinne unapplied profits;
• vorgetragener Gewinn profit carried forward;
• vorweggenommener Gewinn anticipated bonus, deferred profit;
• wesentliche Gewinne material gains;
• den Rücklagen zugewiesene (zugeführte) Gewinne (Bilanz) appropriated earnings (US), earned surplus (US), profit retained and added to reserve;
• gesetzlich zugerechneter Gewinn profit appendant;
• vertraglich zugerechneter Gewinn profit appurtenant;
• zurechenbarer Gewinn (Einkommensteuer) attributable profit;
• zusätzlicher Gewinn extra profit;
• nicht zweckgebundener Gewinn available (disposable) surplus;
• einbehaltene Gewinne und Abschreibungen retained cashflow;
• Gewinne nach Abzug von Steuern after-tax earnings (profit);
• Gewinn vor Abzug von Steuern pretax profit (earnings), earnings (profit) before tax;
• Gewinn je Aktie earnings per share (stock, US);
• Gewinn vor Berücksichtigung der Steuern pretax profit;
• Gewinn aus Beteiligungen investment profit, profit due from participation;
• Gewinn aus Buchwerterhöhungen appreciated surplus, surplus of appreciation;
• Gewinn aus Devisengeschäften gain from exchange operations;
• Gewinn vor Fusionierung profit prior to consolidation;
• Gewinne im Geschäftsjahr (Versicherung) underwriting (insurance) profits;
• Gewinne aus einem nicht genehmigten Gewerbe unlawful profits;
• Gewinn aus Gewerbebetrieb business profit;
• Gewinn aus der Hauptbetriebstätigkeit operating profit;
• Gewinn bei Kalkulation zu Marktpreisen nach Abzug fälliger Steuern current cost profit after deducting taxation payable;
• Gewinn aus Kapitalanlagen income from capital investment;
• Gewinn je Kapitaleinheit profitability ratio (US);
• Gewinne aus Monopolen (Bilanz) profits from patents and secret processes (Br.), monopoly profits (US);
• Gewinn aus Neubewertung reappraisal surplus;
• Gewinn aus Prägung von Scheidemünzen minor coinage profit fund (US);
• Gewinn nach Steuern profit after taxes;
• kleine Gewinne, große Umsätze small profits, quick returns;
• Gewinn aus Veräußerungen sales profit;
• Gewinne aus dem Verkauf von Anlagegütern profits on the sale of fixed assets;
• Gewinn und Verlust profit and loss account, losings and winnings;
• Gewinn vor Vornahme von Abschreibungen profit before depreciation;
• Gewinn nach Vortrag (Bilanz) profit balance;
• Gewinne aus Wertpapieranlagen income from securities, investment income;
• Gewinn abwerfend paying, remunerative;
• Gewinn bringend profitable, gainful, lucrative, profit-producing (-making), remunerative, revenue- (profit-) earning, pay[ing], payable, advantageous;
• Gewinn abführen to surrender a profit;
• seinen Gewinn vom Wettbüro abholen to collect one’s winnings from the betting shop;
• mit Gewinn abschließen to show a profit;
• Transaktion mit Gewinn abschließen to make a profit out of a transaction;
• Gewinne abschöpfen to siphon off (cream away) profits;
• Gewinn abwerfen to leave (bring in, render, yield, return) profit, to leave a margin, to be profitable, to pay;
• angemessenen Gewinn abwerfen to yield a fair profit, to bring an adequate return;
• Gewinne aktivieren to capitalize profits;
• Gewinn bringend anlegen to invest advantageously (one’s money to good account);
• mit Gewinn arbeiten to operate (run) at a profit, to operate in the black (coll.), to be on a profitable basis, to work with good result;
• wieder mit Gewinn arbeiten to be back in the black (US coll.);
• Gewinne aufschlüsseln (verhältnismäßig aufteilen, anteilmäßig aufteilen) to prorate profits (US);
• Gewinn untereinander aufteilen to split the profit;
• Gewinn aufweisen to show profit;
• keinerlei Gewinne aufweisen to show a nil balance on its profits;
• seine Gewinne aufzehren to eat up (improve away) one’s profits;
• Gewinn und Verlust durchschnittlich ausgleichen to give and take, to average;
• Gewinn ausschütten to distribute a surplus, to divide profits;
• Gewinne nachteilig beeinflussen to hurt profits;
• Gewinn beschneiden to trim profits;
• j. am Gewinn beteiligen to give s. o. a share in the profits;
• mit Gewinn betreiben to be on a profitable basis, to operate profitably, to be in the black (US coll.);
• Bergwerk mit Gewinn betreiben to work a mine at a profit;
• Gewinn [ein]bringen to be profitable, to show profit, to pay, to bring in, to [yield a handsome] profit;
• Gewinne einkalkulieren to compute profits;
• Gewinn einstreichen to reap a profit, to sweep the board;
• gewaltige Gewinne einstreichen to make huge profits;
• unberechtigten Gewinn einstreichen to pocket a profit;
• unerlaubte Gewinne einstreichen to make illicit profits;
• Gewinn entnehmen to draw the profits;
• Gewinn nicht entnehmen und im Geschäft wieder anlegen to plough (plow, US) back earnings into business;
• Gewinn ermitteln to determine profit;
• Gewinn erzielen to realize (operate at, make, secure, draw) a profit, to come out of the red (US coll.);
• angemessenen Gewinn erzielen to turn a healthy profit;
• anständige Gewinne erzielen to make fair profits;
• 10 Pfund Gewinn erzielen to be ten pounds to the good;
• Gewinn feststellen to ascertain (determine) the profit;
• Anteil am Gewinn haben to have a share in the profit;
• reinen Gewinn ergeben haben to have netted;
• bisher noch keinen Gewinn gemacht haben to have produced zero profit to date;
• seine Gewinne niedrig halten to hold down profits;
• mit einem Gewinn herauskommen (Lotterie) to win a prize;
• Gewinne hochschrauben to kick up earnings;
• Gewinn kassieren to lock in the profit;
• dicke Gewinne kassieren to mop profits;
• lukrative Gewinne buchungstechnisch in Steueroasen anfallen lassen to book most of one’s lucrative business through tax havens;
• Gewinne machen to make profits;
• Gewinn mitnehmen to take profits, to pick up bargains;
• Gewinne realizieren (Börse) to reap (realize, take) profits, to cash in;
• mit Gewinn rechnen to look to profit;
• Gewinne scheffeln to rake in profits;
• am Gewinn beteiligt sein to have an interest in the profits, to share in profits;
• ganzen Gewinn aufs Spiel setzen to play on the velvet (US);
• Gewinn teilen to share gains, to pool profits, to cut (US sl.);
• am Gewinn teilnehmen to partake of the profits;
• Gewinn thesaurieren to retain the profit;
• Gewinn und Verlust zu gleichen Teilen tragen to go shares;
• Gewinne transferieren to repatriate (remit) profits;
• sich von jem. ohne Gewinn und Verlust trennen to break even with s. o.;
• mit Gewinn verkaufen to sell to advantage (at a profit), (Wertpapiere) to sell at a premium;
• Gewinn verrechnen to appropriate profits;
• mit späteren Gewinnen verrechnen to carry forward long-term losses (US);
• Gewinn mit einem Verlust verrechnen to set off a gain against a loss;
• Gewinne verschleiern to conceal profits;
• Gewinn verteilen to divide (distribute) the profits (proceeds);
• Gewinn unter die Angestellten verteilen to allocate the profit among the employees;
• thesaurierte Gewinne für Investitionen verwenden to retain profits for expansion;
• Gewinne verzeichnen to post profits, to post (record) gains;
• kleine Gewinne verzeichnen to register (show) small gains;
• große Gewinne vorweisen to exhibit large profits;
• mit einem Gewinn winken to hold forth hopes of profit;
• Gewinn mit etw. erzielen wollen to do s. th. for profit;
• schnell Gewinn machen wollen to be out for quick killing (fam.);
• großen Gewinn zeitigen to result in a large profit;
• Gewinn ziehen aus to take advantage of, to benefit from;
• einen großen Gewinn aus etw. ziehen to thrive on s. th.;
• Gewinn aus einem Geschäft ziehen to make a profit on a transaction;
• keinen bedeutenden Gewinn aus etw. ziehen to extract no unusual profit from s. th.;
• Gewinne steuerlich zurechnen to allocate (attribute) profits;
• Gewinnabfall profit drop, skid in profits;
• Gewinnabführung surrender of profits, profit transfer;
• Gewinnabführungssteuer excess-profits tax (US);
• Gewinnabführungsvertrag surrender-of-profits agreement;
• Gewinnabnahme fall in profits. -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 diritto
1. adj straight2. adv straight3. m rightlaw lawdiritti pl ( il compenso) feesdiritti d'autore copyrightdiritto commerciale commercial lawdiritto costituzionale constitutional lawdiritto internazionale international lawdiritto di precedenza right of waydiritto di voto right to voteparità f di diritti equal rightsaver diritto a be entitled todi diritto by rights* * *diritto1 agg.1 ( non storto) straight; ( eretto) upright, up, erect, vertical: una strada lunga e diritta, a long straight road; due belle gambe diritte, two nice straight legs; finalmente riuscirono a mettere il quadro diritto, they finally managed to get the picture straight; stare diritto, to stand straight (o erect); stai diritto con quella schiena!, keep your back straight!; tenere diritta la bandiera, to hold the banner erect // ha i capelli diritti, he has got straight hair2 ( onesto) upright, honest◆ s.m.1 ( lato diritto) right side: il diritto di una stoffa, the right side of a piece of cloth; il diritto e il rovescio di una moneta, the obverse and reverse of a coin // mettiti la camicia al diritto, put your shirt on the right way round; non capisco quale sia il diritto della camicia, I don't understand which way round the shirt goes2 ( tennis) forehand: questo giocatore ha un diritto potentissimo, this player has a very powerful forehand; tirare un diritto vincente, to play a winning forehanddiritto1 avv. straight, directly: andrò diritto a Roma senza fermarmi a Firenze, I shall go straight (o directly) to Rome without stopping at Florence; vada diritto per 100 metri e si troverà in via Roma, (go) straight on for 100 metres and you will find yourself in via Roma; sempre diritto e arriva in centro, keep going straight on and you come to the centre; andare, tirare diritto per la propria strada, to go one's (own) way // guardar diritto davanti a sé, to look straight ahead // ti farò filare diritto!, I'll sort you out // andar diritto al punto, to get straight to the point; vengo diritto al punto, I am coming straight to the point // rigare diritto, ( comportarsi bene) to behave properly.diritto2 s.m.1 ( facoltà riconosciuta) right: diritti civili, civil rights; diritti dell'uomo, human rights; diritti della donna, women's rights; diritto divino, divine right; diritto di vita e di morte su qlcu., power of life and death over s.o.; diritto di voto, right to vote; diritto al lavoro, right to work; diritti e doveri, rights and duties; diritti politici, political rights; (dir.) diritto soggettivo, oggettivo, right, law // diritto di brevetto, patent right; diritto di fabbricazione, right of manufacture; diritto di esclusiva, exclusive right (o franchise); diritto di libero scambio, right of free intercourse; diritto di monetazione, mintage; diritto di opzione, right of option (o option right o pre-emption right o pre-emptive right); diritto di prelazione, right of pre-emption; diritto di ritenzione, lien // (Borsa): diritto di opzione ( di azioni), stock option (o stock right o subscription right); diritto di opzione condizionato, qualified stock option; diritto di sottoscrizione azionaria, stock subscription warrant; diritto di acquisto titoli, purchase warrant; mercato dei diritti di sottoscrizione, rights market // diritto d'autore, ( proprietà letteraria) copyright // tutti i diritti riservati, all rights reserved // avente diritto a, entitled to; la parte avente diritto, the party entitled; diritti acquisiti, vested rights // a buon diritto, rightfully (o by rights); di pieno diritto, by full right; per diritto di nascita, by right of birth; rinunzia tacita a un diritto, non claim; acquisire un diritto, to acquire a right; avere diritto a qlco., to be entitled to sthg.; cedere, trasferire un diritto a qlcu., to assign, to transfer a right on s.o.; contestare i diritti di qlcu., to question (o to contest) s.o.'s rights; esercitare un diritto, to assert (o to enforce) a right; essere nel proprio diritto, to be within one's rights; far valere i propri diritti, to vindicate one's rights; perdere un diritto, to lose (o to be debarred from) a right; privare qlcu. dei diritti civili, to disenfranchise s.o. (o to take away s.o.'s civil rights); rinunciare a un diritto, to give up (o to waive) a right; vantare un diritto su qlco., to have a claim on sthg. // che diritto avete di impormi di tacere?, what right have you got to tell me to be silent?; con quale diritto venite qui?, by what right do you come here?; non avete il diritto di farlo, you haven't got the right to do it2 ( tassa, tributo) due, duty, toll; ( spesa, onere) charge, fee: diritto di transito, toll; diritti doganali, customs duties; diritti di banchina, quay dues, pier dues, pierage, wharfage; diritti portuali, harbour dues; diritti di ancoraggio, anchorage dues; diritti di stazza, tonnage dues (o tonnage); diritti di magazzinaggio, dock dues (o warehousing charges); diritti amministrativi, di segreteria, administrative fees (o charges); diritti bancari, bank charges; diritti di custodia di titoli, charges for custody of securities; diritti di riproduzione, reproduction fees; diritti di riscossione, collection charges // diritti erariali, revenue duties; diritti di bollo, stamp duties // diritti d'autore, royalties // diritto di asta, lot money3 ( legge) law; ( giurisprudenza) jurisprudence: diritto aeronautico, air law; diritto amministrativo, administrative law; diritto comune, common law (o st. jus commune); diritto civile, civil law; diritto commerciale, commercial law (o law merchant); diritto cambiario, exchange law; diritto comparato, comparative law; diritto costituzionale, constitutional law; diritto delle genti, law of nations; diritto ecclesiastico, canon law; diritto del lavoro, labour (o industrial) law; diritto fallimentare, bankruptcy law; diritto internazionale, international law; diritto marittimo, maritime (o shipping) law; diritto naturale, natural law; diritto penale, criminal law; diritto positivo, positive law; diritto romano, Roman law; diritto tributario, taxation law; studiare diritto, to study law // filosofia del diritto, philosophy of law.* * *[di'ritto] I diritto (-a)1. agg1) (strada, palo, linea) straight, (persona: eretto) erect, upright, (fig : onesto) upright, honest, straight2) Maglia2. avvstraight, directly3. sm1) (di vestito) right side2) Tennis forehand3) Maglia plain stitch, knit stitchII [di'ritto] sm(prerogativa) right* * *I 1. [di'ritto]1) (che segue una linea retta) [bordo, linea, strada, taglio, schiena, capeli] straight2) (in posizione eretta, verticale) [palo, tronco] straight; [coda, orecchie] erect2.stare diritto — to hold oneself, to stand erect, to stay upright
mi guardò diritto negli occhi — he looked me square in the eye o full in the face
2) (direttamente) directly3.sostantivo maschile1) (di stoffa) right side2) (in maglieria) plain stitch3) (di medaglia, moneta) obverse4) sport forehand••II 1. [di'ritto]diritto come un fuso o un palo bolt upright, straight as a ramrod; rigare diritto to toe the line; fare rigare o filare diritto qcn. to keep sb. in line; venire diritto al punto to come straight to the point; andare o tirare diritto per la propria strada — to continue on one's way, to go one's own way
sostantivo maschile1) (facoltà, pretesa) rightrivendicare il diritto su qcs. — to claim sth. as a right, to claim the right to sth.
avere diritto a — to have a right to, to be eligible for, to be entitled to
2) (complesso di norme) right, law; (scienza, materia) law2.diritto d'asilo — pol. right of asylum
diritto canonico — dir. canon law
diritto consuetudinario — dir. common law
diritto costituzionale — dir. constitutional law
diritto internazionale — dir. international law
diritto del lavoro — dir. labour law
diritto penale — dir. criminal law
diritto di voto — pol. entitlement to vote, franchise
- i d'autore — copyright, royalties
- i civili — pol. civil rights
* * *diritto1/di'ritto/1 (che segue una linea retta) [bordo, linea, strada, taglio, schiena, capeli] straight2 (in posizione eretta, verticale) [palo, tronco] straight; [coda, orecchie] erect; stare diritto to hold oneself, to stand erect, to stay upright3 (in maglieria) maglia -a plain stitchII avverbio1 (in linea retta) andare sempre diritto to go straight ahead; mi guardò diritto negli occhi he looked me square in the eye o full in the face2 (direttamente) directly; andare diritto a casa to walk straight homeIII sostantivo m.1 (di stoffa) right side2 (in maglieria) plain stitch3 (di medaglia, moneta) obverse4 sport forehanddiritto come un fuso o un palo bolt upright, straight as a ramrod; rigare diritto to toe the line; fare rigare o filare diritto qcn. to keep sb. in line; venire diritto al punto to come straight to the point; andare o tirare diritto per la propria strada to continue on one's way, to go one's own way.————————diritto2/di'ritto/I sostantivo m.1 (facoltà, pretesa) right; dichiarazione dei -i bill of rights; i candidati aventi diritto the eligible candidates; rivendicare il diritto su qcs. to claim sth. as a right, to claim the right to sth.; sentirsi in diritto di fare to feel justified in doing; gli appartiene di diritto it belongs to him as of right; avere diritto a to have a right to, to be eligible for, to be entitled to; ho il diritto di sapere I've got a right to know; con quale diritto mi giudichi? what gives you the right to judge me? a buon diritto with good reason2 (complesso di norme) right, law; (scienza, materia) lawII diritti m.pl.comm. dir. (tassa) rights, duesdiritto amministrativo administrative law; diritto d'asilo pol. right of asylum; diritto canonico dir. canon law; diritto commerciale commercial law; diritto consuetudinario dir. common law; diritto costituzionale dir. constitutional law; diritto fallimentare bankruptcy law; diritto internazionale dir. international law; diritto del lavoro dir. labour law; diritto di nascita birthright; diritto penale dir. criminal law; diritto privato private law; diritto pubblico public law; diritto romano Roman law; diritto di veto veto; diritto di voto pol. entitlement to vote, franchise; - i d'autore copyright, royalties; - i cinematografici screen rights; - i civili pol. civil rights; - i riservati all rights reserved; - i dell'uomo human rights. -
6 base
adj.host.f.1 foundations (parte inferior) (de edificio).base de maquillaje foundation (cream)2 basis (fundamento, origen).el petróleo es la base de su economía their economy is based on oilese argumento se cae por su base that argument is built on sandpartimos de la base de que… we assume that…sentar las bases para to lay the foundations of3 base.base aérea air basebase espacial space stationbase de lanzamiento launch sitebase naval naval basebase de operaciones operational base4 base (chemistry).5 base (math & geometry).6 base.7 makeup.8 radix, base of a system of numbers or logarithms.pres.subj.1st person singular (yo) Present Subjunctive of Spanish verb: basar.* * *1 (gen) base2 figurado basis■ si partimos de la base de que... if we start from the premise that...3 QUÍMICA base, alkali4 MATEMÁTICAS base5 (en béisbol) base1 (de concurso) rules2 las bases (de partido etc) grass roots, rank and file\a base de bien familiar really wellen base a based on, on the basis ofbase aérea air basebase de datos databasebase de datos documental documentary databasebase de datos relacional relational databasebase de lanzamiento launch sitebase de operaciones operational headquartersbase imponible taxable incomebase naval naval base* * *noun f.1) base2) basis•* * *1. SF1) (=parte inferior) basela fecha de caducidad viene en la base del paquete — the use-by date is on the base o the bottom of the pack
2) (=fondo) [de pintura] background; [de maquillaje] foundation3) (=fundamento) basis•
carecer de base — [acusación] to lack foundation, be unfounded; [argumento] to lack justification, be unjustified•
de base — [error, dato] basic, fundamental; [activista, apoyo] grass-roots antes de s•
en base a [uso periodístico] —en base a que: no publicaron la carta en base a que era demasiado larga — they didn't publish the letter because it was too long
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partir de una base, un juez tiene que partir de una base de neutralidad absoluta — a judge must start out from a position of absolute neutralitypartiendo de esta base, nos planteamos la necesidad... — on this assumption, we think it necessary...
partir de la base de que... — to take as one's starting point that...
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sentar las bases de algo — to lay the foundations of sthChomsky sentó las bases de la gramática generativa — Chomsky laid the foundations of generative grammar
su visita sentó las bases para una futura cooperación — her visit paved the way for o laid the foundations of future cooperation
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sobre la base de algo — on the basis of sthhay que negociar sobre la base de resoluciones previas — we must negotiate on the basis of previous resolutions
4) (=componente principal)•
a base de algo, una dieta a base de arroz — a rice-based diet, a diet based on riceun plato a base de verduras — a vegetable-based dish, a dish based on vegetables
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a base de hacer algo — by doing sthasí, a base de no hacer nada, poco vas a conseguir — you won't achieve much by doing nothing
a base de insistir, la convenció para comprar la casa — by o through his insistence, he persuaded her to buy the house
a base de bien Esp * —
base imponible — (Econ) taxable income
5) (=conocimientos básicos) groundingeste manual le aportará una buena base de química — this handbook will give you a good grounding in chemistry
6) (Mil) base7) pl basesa) (=condiciones) [de concurso] conditions, rules; [de convocatoria] requirementsb) (Pol)8) (Inform)9) (Mat) [en una potencia] base10) (Quím) base11) (Téc) base, mounting12) (Agrimensura) base, base line13) (Ling) (tb: base derivativa) base form14) (Béisbol) base15) ** (=droga) base2.SMF (Baloncesto) guard3. ADJ INV2) (=básico) [idea] basic; [documento, texto] provisional, drafthan aprobado el texto base para el nuevo convenio — they have approved the provisional o draft text of the new agreement
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alimento base — staple (food)salario, sueldo•
color base — base colour o (EEUU) color* * *I1)a) ( parte inferior) baseb) tb2)a) ( fundamento)b) ( componente principal)c) ( conocimientos básicos)3) (en locs)a base de: a base de descansar se fue recuperando by resting she gradually recovered; un régimen a base de verdura a vegetable-based diet; vive a base de pastillas he lives on pills; de base <planteamiento/error> fundamental, basic; < militante> rank-and-file (before n), ordinary (before n); < movimiento> grass-roots (before n); en base a (crit) on the basis of; a base de bien (Esp fam): comimos a base de bien — we ate really well
4) ( centro de operaciones) basebase aérea/naval/militar — air/naval/military base
5)las bases — (Pol) the rank and file (pl)
6) (Mat, Quím) base7) bases femenino plural ( de concurso) rules (pl)8)a) ( en béisbol) baseb) base masculino y femenino ( en baloncesto) guardIIadjetivo invariablea) (básico, elemental) basic; <documento/texto> draft (before n)b) < campamento> base (before n)* * *= base, base, base plate, basis [bases, -pl.], basis [bases, -pl.], bedrock, core, cornerstone [corner-stone], foundation, grounding, underpinning, cradle, warp and woof.Ex. The reader should now have a reasonably firm base from which to begin a more detailed reading of the specification of elements.Ex. The base of a notation is the set of symbols used in a specific notation.Ex. The two windows in the base plate of the scanner help move the read head accurately across the bar codes.Ex. These factors form the basis of the problems in identifying a satisfactory subject approach, and start to explain the vast array of different tolls used in the subject approach to knowledge.Ex. These factors form the basis of the problems in identifying a satisfactory subject approach, and start to explain the vast array of different tolls used in the subject approach to knowledge.Ex. We are the bedrock of our profession and the standards that we attain fundamentally affect the status of the profession.Ex. The main list of index terms is the core of the thesaurus and defines the index language.Ex. Abstracts are the cornerstone of secondary publications.Ex. In the same way that citation orders may have more or less theoretical foundations, equally reference generation may follow a predetermined pattern.Ex. The experience gained with these special schemes provided a grounding for work on the development of a new general scheme.Ex. The criteria must be subject to continuing review and annual updating if they are to remain valid as the underpinning for a professional activity.Ex. 'I have to leave fairly soon,' he said as he returned the receiver to its cradle, 'so let's get down to business'.Ex. Training in self-help is part of the warp and woof of any tenable theory of reference work.----* a base de = in the form of, on a diet of.* a base de carne = meaty [meatier -comp., meatiest -sup.].* a base de cometer errores = the hard way.* a base de errores = the hard way.* afianzar las bases = strengthen + foundations.* aplicar una capa base = prime.* aprender Algo a base de cometer errores = learn + Nombre + the hard way.* banda de base = baseband.* basado en un gestor de bases de datos = DBMS-based.* base cognitiva = knowledge base [knowledge-base].* base de datos = data bank [databank], database [data base], database software.* base de datos automatizada = computer database, computer-held database, computerised database, machine-readable database.* base de datos bibliográfica = bibliographic database.* base de datos bibliográfica de resúmenes = abstracts based bibliographic database.* base de datos catalográfica = catalogue database, cataloguing database.* base de datos comercial = commercial database.* base de datos completa = full-provision database.* base de datos con información confidencial = intelligence database.* base de datos cruzada = cross database.* base de datos de acceso mediante suscripción = subscription database.* base de datos de autoridades = authority database.* base de datos de carburantes = TULSA.* base de datos de documentos primarios = source database.* base de datos de documentos secundarios = reference database.* base de datos de dominio público = public domain database.* base de datos de educación = ERIC.* base de datos de imágenes = image database, image bank.* base de datos de investigación = research database.* base de datos del gobierno de USA = CRECORD, FEDREG.* base de datos de lógica difusa = fuzzy database.* base de datos de medicina = MEDLINE.* base de datos de negocios = business database.* base de datos de pago = subscription database.* base de datos de patentes = WPI.* base de datos de propiedades = properties database.* base de datos de referencia = reference database.* base de datos de referencia a especialistas = referral database.* base de datos de registros de catálogo = catalogue record database.* base de datos de texto = textual data base, text-oriented database, text database.* base de datos de texto completo = full text database.* base de datos de texto libre = free text database.* base de datos dirigida a un mercado específico = niche database.* base de datos distribuida = distributed database.* base de datos documental = textual data base.* base de datos en CD-ROM = CD-ROM database.* base de datos en disco óptico = optical disc database.* base de datos en estado original = raw database.* base de datos en línea = online database.* base de datos estadística = statistical database.* base de datos externa = external database.* base de datos factual = factual database.* base de datos financiera = financial database.* base de datos interna = in-house database.* base de datos jurídica = legal database.* base de datos local = local area database.* base de datos multimedia = multimedia database.* base de datos no bibliográfica = non-bibliographic database.* base de datos numérica = numeric database, numerical database.* base de datos numérico-textual = textual-numeric database, text-numeric database.* base de datos relacional = relational database.* base de datos residente = resident database.* base de datos terminológica = terminology database.* base de datos textual = textual data base.* base de operaciones = home base.* base de un número = subscript numeral.* base impositiva = tax base.* base lógica = rationale.* base militar = military base.* bases = background.* base teórica = theoretical underpinning, theoretical underpinning.* búsqueda en múltiples bases de datos = cross database searching.* campamento base = base camp.* comenzar desde la base = start at + ground zero.* como base para = as a basis for.* con base de arena = sand-based.* con base empírica = empirically-based.* con base en = based in.* conformar las bases = set + the framework.* conocimiento de base = foundation study.* constituir la base = form + the foundation.* constituir la base de = form + the basis of.* construir la base = form + the skeleton.* creador de bases de datos = database producer.* crear una base = form + a basis.* de base popular = grassroots [grass-roots].* descubrimiento de información en las bases de datos = knowledge discovery in databases (KDD).* directorio de empresas en base de datos = company directory database.* distribuidor de bases de datos = online system host, database host, host system, online service vendor.* distribuidor de bases de datos en línea = online vendor.* empezar desde la base = start at + ground zero.* en base a = in terms of, on the grounds that/of, on the basis of.* en la base = at the core (of).* en su base = at its core.* específico de una base de datos = database-specific.* formar la base = form + the foundation.* formar la base de = form + the basis of.* gestión de bases de datos = database management.* gestor de bases de datos = database management system (DBMS), DBMS system.* gestor de bases de datos relacionales = relational database management system.* hecho a base de parches = patchwork.* industria de las bases de datos = database industry.* línea base = baseline [base line].* meta base de datos = meta-database.* montar una base de datos = mount + database.* novela escrita a base de fórmulas o clichés = formula fiction.* organismo de base popular = grassroots organisation.* partir de la base de que = start from + the premise that, build on + the premise that.* poner las bases = lay + foundation, lay + the basis for.* portada de una base de datos = file banner.* presupuesto de base cero = zero-base(d) budgeting (ZZB), zero-base(d) budget.* productor de bases de datos = database producer.* programa de gestión de bases de datos = database management software.* proveedor de bases de datos = database provider.* que funciona a base de órdenes = command-driven.* remedio a base de hierbas = herbal remedy.* sentar base = make + things happen.* sentar las bases = lay + foundation, set + the scene, set + the wheels in motion, set + the tone, set + the framework, set + the pattern, provide + the basis, lay + the basis for, provide + the material for.* sentar las bases de Algo = lay + the groundwork for.* ser la base de = be at the core of, form + the basis of, be at the heart of.* sin base = unsupported, ill-founded.* sobre base de arena = sand-based.* sobre esta base = on this basis, on that basis.* sobre la base de = in relation to, on the usual basis.* subsistir a base de = live on.* tipo de interés base = base rate, prime rate.* tratamiento a base de hierbas = herbal treatment.* * *I1)a) ( parte inferior) baseb) tb2)a) ( fundamento)b) ( componente principal)c) ( conocimientos básicos)3) (en locs)a base de: a base de descansar se fue recuperando by resting she gradually recovered; un régimen a base de verdura a vegetable-based diet; vive a base de pastillas he lives on pills; de base <planteamiento/error> fundamental, basic; < militante> rank-and-file (before n), ordinary (before n); < movimiento> grass-roots (before n); en base a (crit) on the basis of; a base de bien (Esp fam): comimos a base de bien — we ate really well
4) ( centro de operaciones) basebase aérea/naval/militar — air/naval/military base
5)las bases — (Pol) the rank and file (pl)
6) (Mat, Quím) base7) bases femenino plural ( de concurso) rules (pl)8)a) ( en béisbol) baseb) base masculino y femenino ( en baloncesto) guardIIadjetivo invariablea) (básico, elemental) basic; <documento/texto> draft (before n)b) < campamento> base (before n)* * *= base, base, base plate, basis [bases, -pl.], basis [bases, -pl.], bedrock, core, cornerstone [corner-stone], foundation, grounding, underpinning, cradle, warp and woof.Ex: The reader should now have a reasonably firm base from which to begin a more detailed reading of the specification of elements.
Ex: The base of a notation is the set of symbols used in a specific notation.Ex: The two windows in the base plate of the scanner help move the read head accurately across the bar codes.Ex: These factors form the basis of the problems in identifying a satisfactory subject approach, and start to explain the vast array of different tolls used in the subject approach to knowledge.Ex: These factors form the basis of the problems in identifying a satisfactory subject approach, and start to explain the vast array of different tolls used in the subject approach to knowledge.Ex: We are the bedrock of our profession and the standards that we attain fundamentally affect the status of the profession.Ex: The main list of index terms is the core of the thesaurus and defines the index language.Ex: Abstracts are the cornerstone of secondary publications.Ex: In the same way that citation orders may have more or less theoretical foundations, equally reference generation may follow a predetermined pattern.Ex: The experience gained with these special schemes provided a grounding for work on the development of a new general scheme.Ex: The criteria must be subject to continuing review and annual updating if they are to remain valid as the underpinning for a professional activity.Ex: 'I have to leave fairly soon,' he said as he returned the receiver to its cradle, 'so let's get down to business'.Ex: Training in self-help is part of the warp and woof of any tenable theory of reference work.* a base de = in the form of, on a diet of.* a base de carne = meaty [meatier -comp., meatiest -sup.].* a base de cometer errores = the hard way.* a base de errores = the hard way.* afianzar las bases = strengthen + foundations.* aplicar una capa base = prime.* aprender Algo a base de cometer errores = learn + Nombre + the hard way.* banda de base = baseband.* basado en un gestor de bases de datos = DBMS-based.* base cognitiva = knowledge base [knowledge-base].* base de datos = data bank [databank], database [data base], database software.* base de datos automatizada = computer database, computer-held database, computerised database, machine-readable database.* base de datos bibliográfica = bibliographic database.* base de datos bibliográfica de resúmenes = abstracts based bibliographic database.* base de datos catalográfica = catalogue database, cataloguing database.* base de datos comercial = commercial database.* base de datos completa = full-provision database.* base de datos con información confidencial = intelligence database.* base de datos cruzada = cross database.* base de datos de acceso mediante suscripción = subscription database.* base de datos de autoridades = authority database.* base de datos de carburantes = TULSA.* base de datos de documentos primarios = source database.* base de datos de documentos secundarios = reference database.* base de datos de dominio público = public domain database.* base de datos de educación = ERIC.* base de datos de imágenes = image database, image bank.* base de datos de investigación = research database.* base de datos del gobierno de USA = CRECORD, FEDREG.* base de datos de lógica difusa = fuzzy database.* base de datos de medicina = MEDLINE.* base de datos de negocios = business database.* base de datos de pago = subscription database.* base de datos de patentes = WPI.* base de datos de propiedades = properties database.* base de datos de referencia = reference database.* base de datos de referencia a especialistas = referral database.* base de datos de registros de catálogo = catalogue record database.* base de datos de texto = textual data base, text-oriented database, text database.* base de datos de texto completo = full text database.* base de datos de texto libre = free text database.* base de datos dirigida a un mercado específico = niche database.* base de datos distribuida = distributed database.* base de datos documental = textual data base.* base de datos en CD-ROM = CD-ROM database.* base de datos en disco óptico = optical disc database.* base de datos en estado original = raw database.* base de datos en línea = online database.* base de datos estadística = statistical database.* base de datos externa = external database.* base de datos factual = factual database.* base de datos financiera = financial database.* base de datos interna = in-house database.* base de datos jurídica = legal database.* base de datos local = local area database.* base de datos multimedia = multimedia database.* base de datos no bibliográfica = non-bibliographic database.* base de datos numérica = numeric database, numerical database.* base de datos numérico-textual = textual-numeric database, text-numeric database.* base de datos relacional = relational database.* base de datos residente = resident database.* base de datos terminológica = terminology database.* base de datos textual = textual data base.* base de operaciones = home base.* base de un número = subscript numeral.* base impositiva = tax base.* base lógica = rationale.* base militar = military base.* bases = background.* base teórica = theoretical underpinning, theoretical underpinning.* búsqueda en múltiples bases de datos = cross database searching.* campamento base = base camp.* comenzar desde la base = start at + ground zero.* como base para = as a basis for.* con base de arena = sand-based.* con base empírica = empirically-based.* con base en = based in.* conformar las bases = set + the framework.* conocimiento de base = foundation study.* constituir la base = form + the foundation.* constituir la base de = form + the basis of.* construir la base = form + the skeleton.* creador de bases de datos = database producer.* crear una base = form + a basis.* de base popular = grassroots [grass-roots].* descubrimiento de información en las bases de datos = knowledge discovery in databases (KDD).* directorio de empresas en base de datos = company directory database.* distribuidor de bases de datos = online system host, database host, host system, online service vendor.* distribuidor de bases de datos en línea = online vendor.* empezar desde la base = start at + ground zero.* en base a = in terms of, on the grounds that/of, on the basis of.* en la base = at the core (of).* en su base = at its core.* específico de una base de datos = database-specific.* formar la base = form + the foundation.* formar la base de = form + the basis of.* gestión de bases de datos = database management.* gestor de bases de datos = database management system (DBMS), DBMS system.* gestor de bases de datos relacionales = relational database management system.* hecho a base de parches = patchwork.* industria de las bases de datos = database industry.* línea base = baseline [base line].* meta base de datos = meta-database.* montar una base de datos = mount + database.* novela escrita a base de fórmulas o clichés = formula fiction.* organismo de base popular = grassroots organisation.* partir de la base de que = start from + the premise that, build on + the premise that.* poner las bases = lay + foundation, lay + the basis for.* portada de una base de datos = file banner.* presupuesto de base cero = zero-base(d) budgeting (ZZB), zero-base(d) budget.* productor de bases de datos = database producer.* programa de gestión de bases de datos = database management software.* proveedor de bases de datos = database provider.* que funciona a base de órdenes = command-driven.* remedio a base de hierbas = herbal remedy.* sentar base = make + things happen.* sentar las bases = lay + foundation, set + the scene, set + the wheels in motion, set + the tone, set + the framework, set + the pattern, provide + the basis, lay + the basis for, provide + the material for.* sentar las bases de Algo = lay + the groundwork for.* ser la base de = be at the core of, form + the basis of, be at the heart of.* sin base = unsupported, ill-founded.* sobre base de arena = sand-based.* sobre esta base = on this basis, on that basis.* sobre la base de = in relation to, on the usual basis.* subsistir a base de = live on.* tipo de interés base = base rate, prime rate.* tratamiento a base de hierbas = herbal treatment.* * *base1A1 (parte inferior) basela base de una columna the base of a columnel contraste está en la base the hallmark is on the base o the bottom2 (fondo) backgroundsobre una base de tonos claros against o on a background of light tones3tb base de maquillaje foundation4 (permanente) soft permB1(fundamento): no tienes suficiente base para asegurar eso you don't have sufficient grounds to claim thatla base de una buena salud es una alimentación sana the basis of good health is a balanced dietesa afirmación carece de bases sólidas that statement is not founded o based on any firm evidencesentar las bases de un acuerdo to lay the foundations of an agreementun movimiento sin base popular a movement without a popular power basetomar algo como base to take sth as a starting pointpartiendo or si partimos de la base de que … if we start from the premise o assumption that …sobre la base de estos datos podemos concluir que … on the basis of this information we can conclude that …2(componente principal): la base de su alimentación es el arroz rice is their staple food, their diet is based on ricela base de este perfume es el jazmín this perfume has a jasmine base, this is a jasmine-based perfumelos diamantes forman la base de la economía the economy is based on diamonds3(conocimientos básicos): tiene una sólida base científica he has a sound basic knowledge of o he has a sound grounding in sciencellegó sin ninguna base he hadn't mastered the basics when he arrivedCompuestos:databaserelational databaseC ( en locs):a base de: a base de descansar se fue recuperando by resting she gradually recoveredlo consiguió a base de muchos sacrificios he had to make a lot of sacrifices to achieve itun régimen a base de verdura a vegetable-based diet, a diet mainly consisting of vegetablesuna bebida a base de ginebra a gin-based drinkvive a base de pastillas pills are what keep her goingde base ‹planteamiento/error› fundamental, basic;‹militante› rank-and-file ( before n), ordinary ( before n); ‹movimiento/democracia› grass roots ( before n)en base a las recientes encuestas on the evidence o basis of recent pollsuna propuesta de negociación en base a un programa de diez puntos a proposal for negotiations based on a ten-point planD (centro de operaciones) baseCompuestos:air baselaunch sitecenter* of operations, operational headquarters ( sing o pl)military basenaval baseE ( Pol) tbbases rank and file (pl)F ( Mat) baseG ( Quím) baseI1 (en béisbol) base2base2la idea base partió de … the basic idea stemmed from …* * *
Del verbo basar: ( conjugate basar)
basé es:
1ª persona singular (yo) pretérito indicativo
base es:
1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativo
Multiple Entries:
basar
base
basar ( conjugate basar) verbo transitivo ‹teoría/idea› base algo en algo to base sth on sth
basarse verbo pronominala) [ persona] basese EN algo:◊ ¿en qué te basas para decir eso? and what basis o grounds do you have for saying that?;
se basó en esos datos he based his argument (o theory etc) on that informationb) [teoría/creencia/idea/opinión] basese EN algo to be based on sth
base sustantivo femenino
1
b) tb
2
tengo suficiente base para asegurar eso I have sufficient grounds to claim that;
sentar las bases de algo to lay the foundations of sth;
tomar algo como base to take sth as a starting pointb) ( conocimientos básicos):
llegó al curso sin ninguna base he didn't have the basics when he began the course;
base de datos database
3 ( en locs)◊ a base de: un régimen a base de verdura a vegetable-based diet;
vive a base de pastillas he lives on pills
4 ( centro de operaciones) base;◊ base aérea/naval/militar air/naval/military base
5
6
b)
basar verbo transitivo to base [en, on]
base
I sustantivo femenino
1 base
2 (fundamento de una teoría, de un argumento) basis, (motivo) grounds: tus quejas no tienen base alguna, your complaints are groundless
3 (conocimientos previos) grounding: tiene muy mala base en matemáticas, he's got a very poor grasp of maths
4 Mil base
base aérea/naval, air/naval base
5 Inform base de datos, data base
II fpl
1 Pol the grass roots: las bases no apoyan al candidato, the candidate didn't get any grass-roots support
2 (de un concurso) rules
♦ Locuciones: a base de: la fastidiaron a base de bien, they really messed her about
a base de estudiar consiguió aprobar, he passed by studying
a base de extracto de camomila, using camomile extract
' base' also found in these entries:
Spanish:
baja
- bajo
- basar
- columpiarse
- concentración
- esquema
- fundar
- fundamentar
- fundarse
- innoble
- mantenerse
- pie
- salario
- somier
- subsistir
- tejemaneje
- asiento
- banco
- bastardo
- cimentar
- fundamento
- inicial
- mantener
- rejilla
- sueldo
English:
air base
- base
- basis
- circuit board
- cornerstone
- data base
- decision making
- fatty
- foundation
- from
- grounding
- rank
- rationale
- roll out
- stand
- undercoat
- work
- air
- ball
- base pay
- bed
- cover
- data
- educated
- found
- French
- go
- ground
- hard
- home
- model
- pickle
- primary
- report
- rocky
- sordid
- squash
- staple
- starchy
- taxable
- under
* * *♦ nf1. [parte inferior] base;[de edificio] foundations;colocaron un ramo de flores en la base del monumento they placed a bunch of flowers at the foot of the monumentbase de maquillaje foundation (cream)2. [fundamento, origen] basis;el respeto al medio ambiente es la base de un desarrollo equilibrado respect for the environment is o forms the basis of balanced development;el petróleo es la base de su economía their economy is based on oil;salí de la universidad con una sólida base humanística I left university with a solid grounding in the humanities;ese argumento se cae por su base that argument is built on sand;esta teoría carece de base this theory is unfounded, this theory is not founded on solid arguments;partimos de la base de que… we assume that…;se parte de la base de que todos ya saben leer we're starting with the assumption that everyone can read;sentar las bases para… to lay the foundations of…;sobre la base de esta encuesta se concluye que… on the basis of this opinion poll, it can be concluded that… Fin base imponible taxable income3. [conocimientos básicos] grounding;habla mal francés porque tiene mala base she doesn't speak French well because she hasn't learnt the basics properly4. [militar, científica] basebase aérea air base;base espacial space station;base de lanzamiento launch site;base naval naval base;base de operaciones operational base;[aeropuerto civil ] base (of operations)5. Quím base6. Geom base7. Mat base8. Ling base (form)base de datos documental documentary database;base de datos relacional relational database11.bases [para prueba, concurso] rules12.las bases [de partido, sindicato] the grass roots, the rank and file;afiliado de las bases grassroots member13. [en béisbol] base;Méxdar base por bola a alguien to walk sb♦ nmf[en baloncesto] guard♦ a base de loc prepby (means of);me alimento a base de verduras I live on vegetables;el flan está hecho a base de huevos crème caramel is made with eggs;a base de no hacer nada by not doing anything;a base de trabajar duro fue ascendiendo puestos she moved up through the company by working hard;aprender a base de equivocarse to learn the hard way;se sacó la carrera a base de codos she got her degree by sheer hard workEsp Fama base de bien: nos humillaron a base de bien they really humiliated us;lloraba a base de bien he was crying his eyes out;los niños disfrutaron a base de bien the children had a great time♦ en base a loc prep[considerado incorrecto] on the basis of;en base a lo visto hasta ahora, no creo que puedan ganar from what I've seen so far, I don't think they can win;el plan se efectuará en base a lo convenido the plan will be carried out in accordance with the terms agreed upon* * *I f1 QUÍM, MAT, MIL, DEP base2:3:una dieta a base de frutas a diet based on fruit, a fruit-based diet;consiguió comprarse una casa a base de ahorrar he managed to buy a house by (dint of) saving;nos divertimos a base de bien we had a really o fam a real good time* * *base nf1) : base, bottom2) : base (in baseball)3) fundamento: basis, foundation4)base de datos : database5)a base de : based on, by means of6)en base a : based on, on the basis of* * *base n1. (en general) base
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